Ring those phones

There have recently been a few odd programming moves at Buzzr, with shows coming and going at alarming rates. So I got curious as to just how execs at our little game show diginet make their decisions. A bit of enlightenment comes from this TV News Check article on the generally healthy state of diginets in 2017.

Buzzr obviously doesn't buy Nielsen ratings for  such a narrow niche diginet. But the network gets clued in pretty fast on which shows are working for their advertisers. Buzzr chief Ron Garfield explains...

Over the last 60 days, I've had the opportunity to meet with over 40 ad agencies in markets all over the country that are spending money in this space [diginets]. And these agencies are really loving the fact that this is a new platform for them to be spending on. I learned from my meetings that diginets drive business. They make the phones ring.

And those phone calls (and probably web hits) are the main metric for Buzzr. Like most diginets, the game show oldies operation makes its money off direct response ads. If there's not enough direct response, they start shuffling the lineup in a hurry.

Now you know why Match Game and Family Feud are all over Buzzr. It's the phone calls, folks.

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