The board chews over the possibility of CBS running TPiR specials in the peak viewing hours, as the network has occasionally done in the past. Now that I think about it, I'm a little surprised that CBS doesn't put a few of those specials in prime time during the summer. ABC has done pretty good business with reboots of familiar formats during the warmest months, and The Price is Right is certainly familiar to millions of daytime viewers.
If Ellen DeGeneres can leverage her daytime audience into a decent prime time showing with Ellen's Game of Games, why can't Fremantle and CBS do the same with TPiR? A poster points out the genre's low production costs per episode - always a nice advantage - and the objections in the thread to prime time specials seem unconvincing to me. Maybe the ratings wouldn't be sky-high, but no network expects huge throngs in the summer. Increasingly, no network expects huge throngs for standard TV fare at any time of the year.
If Match Game can survive with an audience barely above two million, it seems that CBS could find a place on the summer schedule for TPiR specials. The shows would almost certainly draw far more viewers than Alec and company. Sure, the ratings expectations may be more demanding at CBS than at ABC. But why not give it a try?
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