The simplest explanation for the affinity is that college contestants tend to be young and good looking (duh). My aged self sounds a little grumpy about this, but TV is a visual medium. People with good visuals tend to make good TV.
Case in point: Molly Rodabaugh from the University of Tennessee (see screenshot). Molly is majoring in themed entertainment design, and I wish I could explain that subject to you. The linked story only says that "it involves designing spaces that incorporate elements of storytelling."
Well, game shows tell a story every episode: who wins and who loses. I hope Molly comes out on the winning side in Wheel's designed space. By the way, contestants always say that the space on Wheel of Fortune's set is a lot smaller than it looks on TV. They also say that the wheel is so heavy and Vanna is so nice.
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