A zillion imitators

HQ has already spawned a bunch of imitation live game show apps.

Now Facebook is giving us all a chance to get into the imitation game. The social media behemoth is launching a game show platform. Or, to be more specific, a new set of interactive live and on-demand video features that let creators add quizzes, polls, challenges and gamification so players can be eliminated from a game for a wrong answer.

"Gamification" sounds like a disease. Facebook doesn't expect to make money off the platform, at least not at first. Later they may try to cash in on the project by taking a cut of whatever revenue the would-be gamesters generate.

In a funny moment, a Facebook veep wouldn't even mention HQ's name when he was talking about the obvious knockoff platform. At last he relented and said: "I think they're [HQ] part of a much broader trend." There's a trend all right...toward more and more HQ imitators.

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