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Influencing socially

Fuse's Trivial Takedown debuts this week, and the favorite gig of their "celeb" players seems to be social influencer.

Which sounds like a job for everybody on the planet except hermits. We're all influencing a society of some kind, aren't we? The real hope of the tiny cable net is that the celebs will become Nielsen influencers. Though with October averages of 52K/30K viewers prime time/total day, Trivial Takedown doesn't have to attract massive throngs to look like a hit on Fuse.

The show is a U.S. version of ITV's Blink, a rapid fire pop culture quizzer. Sorry to sound snobbish, but pop culture sounds like the only kind of culture these celebs can handle. I don't see them acing 19th century European lit, or other Jeopardy-ish categories.

Oh, I'm so snooty. Who knows, maybe some of these social influencers have read Tolstoy in the original. Stranger things have happened, no?

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