The linked story does a reasonable job of tracing the long and storied history of the format, from its origins on NBC radio in the 1950s to the latest sort-of reboot on Fox, Beat Shazam. The Fox effort incorporates a music app, something that probably not even Isaac Asimov could have imagined in the fifties. Well, maybe he could have imagined it, even if he never lived to see it.
VH1 tried another twist on the format in 2001 with the short-lived Name That Video. Karyn Bryant hosted the effort, which was a reasonable attempt, though a little on the dry side. YouTube offers a few samples if you're interested.
This new pilot is in the early stages of development. The showrunners are Ralph Rubenstein and Noah Rubenstein of Prestige Entertainment Group, which owns the rights to the title. Time will tell if the show ever sees the light of broadcast on CBS.
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