The author is Jeff Simon. (No, I've never heard of him, either, but he's never heard of me so we're even.) In the midst of his cynical maunderings, he recalls a bit of childhood history.
When I was a kid way back in the middle of another century, my mother took my brother and I to see New York for the first time and somehow managed to score tickets to the game show Strike It Rich, starring the less-than-immortal Warren Hull. It was his job to solicit the grim life stories of people seeking the show's money. I was shocked at the applause signs and the number of times we were commanded to work for our free seats.
Somehow I doubt that he was all that shocked, but this is a quibble. Warren Hull may not have been immortal - not too many people are, including cynical TV critics - but a bit of his work on Strike It Rich survives on YouTube. It's a delicious bit of '50s daytime TV, complete with cheesy organ music, harsh lighting, and overpowering product placement (see the screenshot for Fab.)
You might call the show a slightly classier version of Queen for a Day. Wikipedia tells me that Strike It Rich lasted a surprisingly long time and spawned a couple of revival attempts. (The 1986-87 Joe Garagiola show of the same name was a completely different format.) YouTube hasn't forgotten about it, anyway.
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