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Crushing

CBS just premiered Candy Crush, and they decided to do some serious promotion.

They assembled four teams of ex-contestants from Big Brother and Survivor. At times I couldn't tell if I was watching a game show or a reality promo. But eventually I got the hang of the crushing antics, even if I heard way too much chatter about the two venerable reality franchises.

The teams romped through various physical stunts as they dangled, ran, hopped, spun, jumped, waved their arms, and yelled...all while playing, yes, Candy Crush on the world's largest (Guinness certified!) touch screens. Everybody sounded like they were on a sugar high (sorry, couldn't resist) including the studio audience and host Mario Lopez. In other words, the volume level was not set at hushed Jeopardy levels. It was more like The Price is Right on permanent roar.

All that said, it was pretty entertaining to watch the teams crush candy all around the studio. There was also a play-along app for Crushaholics at home. Eventually the two, er, surviving teams - they were both from Survivor, wouldn't you know - faced off in the ultimate Crushdown. To spoil the suspense, the team with the bleach blonde won. Bleach works sometimes.

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