GSN's sort of upfront

As a faux tweet noted, GSN is holding a media upfront that's not a traditional upfront. If this sounds complicated, they're gonna have "data metrics" meetings with ad agencies throughout April instead of the usual big breakfast shindig.

The metrics will tell the advertising folks that GSN's "audience is less fickle than most audiences and do a lot of less channel surfing than other audiences," according to network veep John Zaccario. That's all very well, but the big news in the linked story concerns GSN's programming plans.

Kind of funny to say it, but our little game show network seems to be going back to, well, game shows. Or "shiny floor" shows, as GSN's favorite weird phrase puts it. The biggest surprise for me is a renewal for Winsanity, which definitely did not wow the Nielsen Company. But it does have a shiny floor. (Maybe this isn't such a huge surprise because the Donald Faison vehicle has been showing up in GSN promos lately.)

Divided gets another season. A casting call and good Nielsen news had already tipped that renewal. Hunter March from AwesomenessTV will host a new show called Emogenius, based on those annoying little emojis. Another show called Blast Your Past is in development, where celebs "poke fun at awkward childhoods." Okay.

Finally, GSN says they're going to get more interactive with the home audience. They always seem to say that.

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